FINE (Freelance Independents North East)
2025 - IDENTITY
2025 - IDENTITY
FINE is a peer-led network for creative workers located within Aberdeen and Aberdeenshire.
We were bought in to formulate a design languge that allowed for expression whilst being clearly communicative. To achieve this, we took inspiration from the unique aspects of Aberdeen
and its local history.
Using this langague, a social campaign was then created to speak to those interested in discovering the local creative sector. Using a range of rough styles juxtaposed against “pure modernist” typography, the campaign aims to reflect the often two sided nature of a freelancer creative (e.g. work & play or admin & craft).
We were bought in to formulate a design languge that allowed for expression whilst being clearly communicative. To achieve this, we took inspiration from the unique aspects of Aberdeen
and its local history.
Using this langague, a social campaign was then created to speak to those interested in discovering the local creative sector. Using a range of rough styles juxtaposed against “pure modernist” typography, the campaign aims to reflect the often two sided nature of a freelancer creative (e.g. work & play or admin & craft).
